link Sudden Selves: ‘Personality Development’, Tupperware and the Making of New Labour in North India

Sudden Selves: ‘Personality Development’, Tupperware and the Making of New Labour in North India

South Asian University

Faculty of Social Sciences

Sociology

Seminar Series

Winter Semester

2013-14

 

‘Sudden Selves: ‘Personality Development’, Tupperware and the Making of New Labour in North India

By Prof. Sanjay Srivastava,

Institute of Economic Growth, New Delhi

 

Across a range of large and small towns in India, a vast number of privately run ‘coaching institutes’ – varying from hole-in-the-wall operators to multi-million Rupee corporations – offer ‘Personality Development’ courses to eager participants that include students, housewives, business-people and company employees. ‘PD’, as it is popularly known, has become an integral part of the various processes of economic, cultural, and social transformations that have been visible for the past two decades or so. It is seen as an indispensable part of acquiring a ‘cosmopolitan’ personality, one that is necessary for economic as well as social advancement.  An allied activity is the proliferation of Multi-Level Marketing schemes such as that promoted by Tupperware. This paper is based on fieldwork at PD centres and among distributors and managers of the Tupperware Company. It explores certain ideas of transformation among young people and middle-aged women in the context of traditional structures of family and gender norms.

 

Date: 2nd April 2014, Wednesday

Time: 02.30 PM

FSI HALL, South Asian University, 

Akbar Bhawan, Chanakyapuri,

New Delhi 110021
ALL ARE CORDIALLY INVITED

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s